Proven efficiency of an online store from EGC: non-standard solutions and guaranteed results
Creating an online store is a complex process that requires the involvement of a variety of specialists. And there is no place for amateurism - all stages of the development and implementation of the project must be carried out by professionals, so that the result will be a smoothly working, attracting customers and resource selling goods / services.
Development of turnkey online store in 4 stages
The office of European Guard Consulting is located in Finland, and we work throughout Europe, using the latest developments in the field of design and programming. Individual approach is our credo, therefore we have identified 4 main stages of creating an online store, without which none of our successful projects can do.
We carry out business analysis and formulate the terms of reference
Evaluation of the market, the study of competitors, the detection of their strengths and weaknesses - this is the initial strategy. The tactic is to work out a clear technical specification, including usability, design and promotion.
In order for the resource to be as relevant as possible to the goals set, we carefully work out the first stage, paying attention to the nuances displayed in the ToR: they will be needed in the next steps of development. The key figures of our team are also involved here: UX-specialist, technical manager, project leader and business analyst. At the first stage, the cost of the site is formed, which is negotiated with the client, and after confirmation we proceed directly to the implementation.
Visualization of agreed TK and project architecture
The main task facing the EGC team is to create the basis for a successful business promotion and sale of goods / services of the customer. We work professionally, taking into account the “mood” of the brand, modern design trends, originality of presentation (no templates!). At the exit you get a thorough study of all pages:
- memorable main;
- friendly usability of the product catalog;
- shopping basket;
- convenient order form;
- information blocks (news, contacts, about your activity).
Depending on the number of required pages, the price changes, so this aspect is agreed upon at the 1st stage, although before transferring the design layouts to the layout there is an opportunity to make adjustments to the TK. The dynamics of execution depends not only on the work of our specialists, but also on the speed of response from the client - at this stage he is most involved in the process, as it is required to coordinate the vision of the client and designers, finding a consensus. Directly with the customer contact the project manager and designer.
We implement, control, run
Here, the development of the store is already under the previously approved plan, so the layout and the software part falls entirely on the shoulders of specialists. The list of services at this stage includes:
- integration of additional modules;
- creation of extensive functionality for the management of goods;
- the formation of the «skeleton» cards of goods;
- design information sections and their content.
QA tests are necessary to check the product availability for launch: the code is checked, the adaptability of the resource, the speed of loading and processing of data, the coherence of the work of all the functional modules are checked.
The last step for programmers, the first - for marketers
The optimization of the online store that we are conducting during the development process makes it easier to further promote it using SEO content, contextual advertising, email marketing, etc. For the full development of the site do not forget about its constant updating, including the addition of new or improved functionality. Therefore, you can contact our team not only to develop the store, but also to support it after launch.
Why do customers prefer to order the design of an online store at EGC?
A professional and well-coordinated work of a team of programmers, designers and marketers guarantees our customers a result that fully solves the tasks they have set in - to attract customers and facilitate sales.
Our distinctive features:
- We create equally effective solutions for small, medium and large businesses of any field of activity.
- Flawlessly optimize the site for promotion in popular search engines, we guarantee uninterrupted operation and fast server response.
- Any store, regardless of the complexity of execution, loads quickly on both PCs and mobile devices.
- We comprehensively approach the issue of store promotion, use contextual advertising and SEO-optimization, as well as unique "chips" that give an excellent result.
- We select a CMS, which will work properly even in the presence of tens of thousands of products.